Sustainability ventures do boost company value, academics confirm

by ClickGreen staff. Published Wed 05 Dec 2012 18:04, Last updated: 2012-12-05
Company value increases on the back of sustainability news
Company value increases on the back of sustainability news

Sustainable business innovation is good business and profits, researchers from Aalto University in Finland have proved.

The researchers tested how sustainability business innovations and the market value of companies in the construction sector are connected in a first of its kind study.

An event study model was used to analyse large construction sector companies in several European countries as well as Australia.

The most important finding of the study is that a positive and statistically significant association exists between sustainability innovation announcements and the market value of companies.

When sustainability innovation announcements are reported regularly it explains an increase of 0.82% in the market capitalisation of the studied companies.

Sustainability innovation announcements can be for example about renewable power solutions, sustainable workplace concept and carbon audit software.

Investments on sustainable practices by companies lead to the creation of economic value. The results imply that sustainability innovations can be relevant to the top management of companies operating in the business development.

On top of that, information on sustainability innovations can also be useful to stock market investors when they evaluate the future growth potential of companies, says Professor Seppo Junnila from Aalto University, Finland.



Sign up to receive ClickGreen's FREE weekly newsletter with a review of all the latest green news and views









Comments about Sustainability ventures do boost company value, academics confirm

There are no comments yet on Sustainability ventures do boost company value, academics confirm. Be the first to leave one, enter your thoughts below.

Post a comment






Alert me of replies

You have characters left


 












Latest issue of GreenWeek











Powered by Click Creative
© All Rights Reserved.