9 out of 10 consumers say they have no information on smart meters

by ClickGreen staff. Published Wed 12 Oct 2011 09:23
Survey finds lack of smart meter info
Survey finds lack of smart meter info

Eighty-seven percent of people in the UK have not received any information regarding the smart energy grid, according to new research released today.

The findings suggest that more needs to be done by both the Government and energy providers in awakening the British public to the potential of the smart energy grid.

The smart energy grid is an intelligent electrical grid that is able to respond to customer behaviour in order to meet demand more efficiently. It provides users with greater information about their energy usage and choice over the types of energy they use and how it is generated.

While the research, conducted by business and technology service company Logica, identifies a clear need for greater levels of engagement, the findings show that the British public is likely to be receptive to the concept of smart energy.

Thirty-five percent of respondents believe that being connected to the smart energy grid would help them to manage their energy consumption better. While a further 19 percent said that it would enable them to lower their energy use.

The findings echo research carried out by Logica earlier this year that found that the majority of UK citizens wanted more guidance on how to live a more sustainable lifestyle.

Tara McGeehan, Logica’s UK Utilities Director said, “The smart energy grid offers users the opportunity to take a far more active role in how they consume energy. It will provide the intelligence to allow users to make informed decisions about the energy they use and how it is provided, helping to greatly reduce the environmental impact of the UK’s energy use.

“If we are to realise the potential provided by the smart energy grid then far more needs to be done to educate the British public to the opportunities available to them.

“It would be ironic if the smart energy grid failed to have the desired impact, due to a shortage of information.”

Researchers surveyed 1246 adults in August of this year.





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