Pet owners show greater concern for the environment, survey reveals

by ClickGreen staff. Published Tue 17 Jul 2012 11:52
Purina survey reveals pet owners love for the environment
Purina survey reveals pet owners love for the environment

Two-thirds of pet owners say they try to be good to the environment for the sake of their pet as much as a family member, according to new research from the Purina Together We Can campaign.

The survey suggests that pet owners want to ensure that their pets can enjoy the great outdoors and they also want to preserve the planet for future generations of their beloved cats and dogs.

When asked specifically about recycling, 29% of pet owners said that they do it to protect the environment for their pet. Overall, Britain’s pet owners are setting a great example with 88% of them recycling their household waste either ‘always’ or ‘often’.

According to the research team, the new findings highlight a growing realisation that environmental concerns and recycling efforts are aimed at protecting the planet for the future of pet, as well as human, generations.

In the recent poll of 1,030 dog and cat owners, 72% of them see their pet as a part of the family who is as central to their home as much as anyone else and 39% said that they love their pet as if he or she were their own child.

Antal Van Hout, Regional Marketing Director at Purina, said: “Our new research has shown that when cat and dog owners think about the environment’s future, around one quarter of them (28.7%) have considered how it might impact their pet.

“We know the special bonds between pet owners and their pets mean that many will go out of their way to make their pets’ lives happy and healthy.

“We also know that the environment we all live in is as important to our pets as it is to our own health and wellbeing and we want to encourage British pet owners to help make a difference to all our pets’ futures by recycling their steel pet food cans.”

The survey showed that one-third (34%) of those polled would like to do even more to protect the environment for the sake of their pet. Purina brands Felix and Winalot have launched the Together We Can campaign aimed at encouraging dog and cat owners to recycle their steel pet food cans.

However, the new survey results show that we have some way to go when it comes to recycling them. Despite 88% of cat and dog owners claiming to ‘always’ or ‘often’ recycle their household waste, pet food can recycling is lagging behind compared to other categories with only 74% ever recycling them:

• Paper and card – recycled by 95% of those polled

• Plastic – 89%

• Food and drink cans – 89%

• Glass – 85%

• Pet food cans – 74%

• Clothes and shoes – 70%

Antal Van Hout added: “It’s great to see so many devoted dog and cat owners recycling to save resources and energy. The Purina Together We Can campaign aims to motivate us all to recycle even more steel pet food cans as recycling rates are lower than those of other recyclable materials.”

UK dog and cat owners clearly adore their pets and over two-thirds (70%) spend at least 30 minutes a day cuddling, walking or playing with their pet and over one in five (22%) buy their pet a birthday present every year.

Going further, 14% state that, if given a choice of buying something for themselves or something for their pet, they would probably buy something for their cat or dog.

When asked what would encourage them to recycle more, around half (48%) said that better local recycling facilities would help and about one fifth (18%) said that knowing it made a difference to their dog and cat’s future would drive them to do more recycling.

With 66% of cat and dog owners always recycling, they are also involved in other actions that help the environment. 66% of them also use low energy light bulbs, 48% of those surveyed said that they pick up litter, 43% use low energy electrical appliances and 37% of them use products made from recycled materials.

The Purina Together We Can campaign not only motivates people to recycle their pet food cans, it also encourages people to save energy in the home. Even the act of recycling saves energy. For example, recycling a 400g steel pet food can could save enough energy to power a 32" LCD TV for over 40 minutes.

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