Ben Fogle has helped launch the Kenco Eco Refill Young Eco Designer competition to encourage children and their families to reduce and reuse waste in an imaginative way and become a new generation of ‘upcyclers’.
Whether it’s turning old plastic bottles into robots or coffee packaging into origami flowers, coffee firm Kenco is calling on all 6 to 12-year-olds to make or design something that can be transformed from waste into a new object and contend for the exciting Young Eco Designer 2010 title.
With an eye for originality and passion for a challenge, Ben Fogle will lead the Young Eco Designer competition, inspiring kids around the UK to embrace their inventive potential and discover a fun way to avoid sending rubbish to landfill.
Parents will be invited to send in their youngster’s unique upcycled designs before 30th April to be in with a chance of winning the Young Eco Designer 2010 title and seeing their own design transformed into a reality!
As well as the coveted title, the lucky winner will gain a spectacular trip to New York City with their family, where they will have a unique opportunity to visit TerraCycle, Kenco’s ‘upcycling’ partner, and see firsthand where rubbish including Kenco Eco Refill packs is already getting turned into upcycled products such as pencil cases, bags and backpacks.
Over the Easter holidays, Ben will be touring the country with Kenco in an upcycled London Routemaster bus to get youngsters on board and provide them with upcycling inspiration. The Kenco tour bus will be stopping off at Chester Zoo, London Zoo and Longleat Safari Park.
“Kids have the most amazing imagination so I can’t wait to see what designs they come up with. Young Eco Designer is a fantastic competition for children and their families to be involved in, and shows how we can re-think the idea of rubbish”, says Ben Fogle, head judge on Young Eco Designer. “I’ll even be giving it a go myself!”
“This is a great way of helping children learn about the environment in a fun and creative way. In partnership with TerraCycle, we’re continuously encouraging people to upcycle their empty Kenco Eco Refill packs which have 97% less packaging weight than Kenco glass jars. We’d love to see kids from all parts of the country getting involved too and showing us their best upcycling designs!” says Toby Smart, Kenco Brand Manager.
bob smith, slough around 7 months, 1 week ago