Leading footwear and fashion firm Timberland has launched its “Don’t Tell Us It Can’t Be Done” campaign to challenge government leaders to set standards for emissions at next month's Copenhagen climate change talks.
The global “Don’t Tell Us It Can’t Be Done” campaign urges the public to get involved in the climate change debate by giving them a forum to let their voices be heard.
Timberland hopes to rally the power of individuals and consumers around the world to affect this process positively by challenging government leaders to set standards for emissions.
The US company says it wants to challenge world leaders at COP15 to commit to reducing global emissions – even if that means a cap and trade system.
It claims that even with the restrictions that such a model could produce, it is confident that it would force innovation in industries everywhere and that businesses, as problem solvers, would find a way to adapt without passing the cost to the consumer.
Through measures such as improving lighting design, using renewable energy sources at Timberland facilities and building all new US stores to LEED specifications, Timberland has says it has reduced its direct carbon emissions by 27% since 2006.
“It’s time for companies to look at the effect their business has on the environment and do something about it,” said Jeffrey Swartz, Timberland’s President and CEO. “If world leaders set the standards, businesses will find a way to innovate and make environmentally conscious products and profits at the same time. It can be done.”
As part of this campaign, individuals can make their voices heard by signing an online petition at www.donttellusitcantbedone.com or by going through Facebook.com/timberland and Earthkeeper.com.
The petition asks world leaders to come to an agreement on fair and binding climate legislation that clearly sets a limit for greenhouse gas emissions; and then asks them to step aside and let businesses innovate and lead the way to finding solutions to achieve those limits.
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