A new tracking tool can help consumers trace the precise sustainable route of fish from sea through to plate.
John West, one of the UK’s leading canned seafood manufacturers, has announced the launch a bespoke application which will bring full transparency of their supply chain to consumers.
The UK’s first ‘Fish Finder’ will enable John West consumers to track the exact source of the fish in their can including the ocean and even the boat that made the catch.
The commitment by John West to pursue full chain traceability forms part of an on-going fish sustainability and marine biodiversity programme launched in September this year in consultation with Greenpeace and a wide range of industry experts.
Paul Reenan, Managing Director, John West, said: “John West is dedicated to tracing the supply chain of every fish sold so we can ensure that we continue to sell fish which is not under threat and is sourced from areas of world where the quantity of fish is high.
“We know the origins of every product in our range and we are committed to sharing this detail with all our customers, starting with tuna and rolling out across our other seafood ranges over the next 18 months.”
The ‘Fish Finder’ application can be accessed from Monday.
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