The Mangrove Foundation, an initiative from Mangrove Capital Partners to raise the profile of some of the world’s key challenges, is to partner with the Lotus F1 team for the remainder of the 2012 Formula 1 World Championship.
The Mangrove Foundation logo will initially feature on the nose of the E20 for the Spanish Grand Prix, helping to raise the global profile and various projects of the programme.
The Mangrove Foundation is currently involved with promoting two global causes. The first is to raise the awareness and provide support for key environmental issues including land degradation, resource depletion, energy use, water access and treatment and climate change. The second is structured around the empowerment of women with a focus on economic empowerment, education, stewardship of natural resources and population growth.
The promotion of The Mangrove Foundation on the E20 is also in line with the core values of The Genii Group, which includes sustainable development and caring for the environment .
The Foundation is currently involved with high profile projects such as Into Eden, a documentary film directed by Leila Conners and the sequel to The 11th Hour, which seeks to raise global awareness for the scarcity of natural resources.
The Mangrove Foundation also sponsors the planting of 35,000 trees in Senegal, while developing revenue generating farming activities for the local population, as well reforesting mangrove forests in the Philippines.
Hugo Mahieu, Managing Director of the Mangrove Foundation, said: “The huge global audience that Formula One attracts provides a fantastic platform to promote Mangrove Foundation initiatives through its partnership with the Lotus F1 Team. This relationship will increase the exposure for some of the most important issues and challenges that we face on our planet today.”
Patrick Louis, CEO of Lotus F1 Team, said: ‘“It is fantastic for Lotus F1 Team to be able to support the Mangrove Foundation. Through the simple placement of their logo on our car we are reaching out to millions of Formula 1 fans with their causes. We support the Mangrove Foundation’s goals and hope to assist them in this small way to make a difference.”
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