A research team from the Norwich Business School and the Tyndall Centre for Climate Change Research at the University of East Anglia (UEA) has won funding to assess how the Government's new Green Deal scheme will influence UK householders towards improving the energy efficiency of their homes.
The two-year research project will be the first of its kind to evaluate how the Green Deal incentives can be made attractive to potential customers.
The scheme is intended to improve the energy efficiency of British properties by enabling consumers to make energy-savings. Customers can install energy efficient improvements to their homes with no upfront cost and pay later through instalments on their energy bill.
The funding of £355,000 comes from the UK Energy Research Centre and has been awarded to Dr George Chryssochoidis of Norwich Business School and Dr Charlie Wilson of the Tyndall Centre. The Low Carbon Innovation Centre at UEA is also participating and DIY retailer B&Q is a partner in the research.
Dr Chryssochoidis said: “Our study will bring together business, economics and consumer behaviour research to examine how the Green Deal might best engage with consumers, through better understanding why they buy low energy products and how to motivate more people to do so.
"Ultimately this research will help to reduce the UK’s energy use and carbon emissions.”
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